User Research And Persona Construction
Who are we building for?
It takes more than just an idea or the ability to ride a marketing wave to ensure a development success. A successful app means a business is only ever a few second-long taps away from a sale, and apps are also an invaluable source of data about customers’ needs and preferences.
But how do you get there? Persona profiling. You’ll need a hypothesis: product design is built around certain presumptions about people’s needs, wants and their expectations. In order to verify our presumptions, it’s important we carry out comprehensive research before we put a wireframe together.
See them all
Our
Process
Custom Application Development
This is what you came for
01.
Call & Consultation
02.
Understand Situation
03.
Make Strategies
04.
Let Our Team Work
Product Strategy And Conception
Where do we begin?
First thing’s first — we’ve got to figure out what is you want, how it differs from what you need and put a plan together. Whether you’re looking to make a mobile-only app, a web service or all of the above, we can make it happen.
Product strategy is an integral part of the pre-build process: before we can get to the fun stuff, we’ve got to outline product features, marketing, investments, etc. We detail everything about the product, from the the ideation behind it, to what it is and what it does and who your target audience is — we’re sticklers for detail. Fortunately, we’re also great listeners and we take notes so you won’t be repeating yourself.
All of this takes place in close collaboration with you. You do, after all, own the idea and we really your value your input. We’re here to understand, internalize and implement it as best we can. We’ll hold a series of information gathering workshops with your team and follow up with some brainstorming and research of our own. At the end, we’ll present you with a document that details:
WHAT
client SAY
We swear we didn’t force them to
Testing, Testing . . .
1, 2, 3, 4 . . .